SEO Strategy For Ecommerce Website

 As an E-commerce website owner, you would always want to have good traffic on your website to generate sales. Just having a website is not going to do any good to your brand. The important thing is that people land on that website and buy something from it. 

What is SEO? 

Search Engine Optimization (SEO) involved a variety of techniques and solutions to make your website appropriate for the search engines so that your website appears on the top for related search queries. This is a completely organic method to be on the top and that is why it takes time and effort. But, in the long run, it will keep on getting you the appropriate results for your business without even a single penny spent on advertisements. 

Ecommerce SEO usually involves optimizing your headlines, product descriptions, metadata, internal link structure, and navigational structure for search and user experience. Each product you sell should have a dedicated page designed to draw traffic from search engines

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Why SEO Is Important for Ecommerce?  

The primary revenue generation for an eCommerce business is through its website. So, if your website is not ranking on the first page for a related product or product category then what's the point of having a website? 

That is why e-commerce businesses are shifting to newer technology like headless eCommerce solution that provides better SEO frameworks for the eCommerce stores which enables them to rank on top of Google within a quick time with some consistent link building. 

SEO Checklist for E-commerce

1) Product Descriptions: Every product that is listed on your website must have a catchy description. Not only it helps the user in understanding the product but also it guides the Google crawler about the product. 

Here are a few tips for product descriptions:

Include your head target keyword in the description;

Sprinkle in long-tail variations, synonyms, and LSI keywords (where appropriate—don’t shoehorn!);

Make sure they’re well-written and readable for visitors;

Tell visitors things they may want to know! (duh!);

Don’t ramble—keep them short and sweet

2) Optimize the URLs: Before making your eCommerce website live you need to have a proper segmentation of your URLs. Because URLs are very important. It's not very important for a customer but it's highly important for ranking on Google. Your URL must be properly structured. Here’s what is suggested by Ahrefs:

yourwebsite.com/category (category page)

yourwebsite.com/category/subcategory (subcategory page)

yourwebsite.com/category/subcategory/subcategory (sub-sub category page)

yourwebsite.com/category/subcategory/subcategory/product (product page)

3) Schema Markups: A proper schema markup denotes the page structure to Google. It enhances the way your website appears in the Google search results. It not only displays the name and description of the product. But it also displays the price, rating, and reviews below the title on the search results page. This kind of Title gets 30% better Click-Through Rates on Google SERP. 

4) Homepage SEO: The homepage of your eCommerce website is very essential as it displays all the categories and ongoing offers or sales. That is why your home page SEO must be done properly so that you can get new customers very easily.

5) Responsive Design: It's a mobile-first world these days. 80% of the website viewers will access your eCommerce website through a mobile phone and that is why you wouldn't want your website to appear pathetic and unresponsive in front of those customers. 

6) Structured Data: Your product page must have all the data about the product in a very structured manner. It should be displayed in such a way that it doesn't confuse a customer and gives all the information regarding the product. 

8) Good CMS: An E-commerce website requires very good Content Management Software to manage all the data regarding a variety of products. Headless CMS for eCommerce has been the game-changer in this domain as it gives a very good CMS to manage your eCommerce website with many benefits that can boost your online sales by 60%

Conclusion

So, when you go live with your eCommerce website, concentrate on the above-mentioned tips to boost your SEO and increase your website traffic to get more customers. 


Location: Mumbai, Maharashtra, India

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