Why Do Consumers Use Online Shopping?

Online shopping has been there for quite a long time now but in the past two years, it has drastically increased to new levels. People are buying online in the comfort of their homes and they get to see a variety of products online.

Earlier people used to be afraid of online shopping due to many reasons but in the recent past there have been many changes in the whole eCommerce ecosystem that people have welcomed like:

1) Same day delivery

2) 30-days replacement or return guarantee

3) Reputed Sellers

4) Secured Payment gateways

All these have been the main catalyst in boosting online sales. And since the Covid-19 pandemic, people have moved online for their shopping that is not limited to clothing only. People are buying medicines, gadgets, clothes, furniture, books, etc. online.

According to the latest statistics, the ease and comfort of online shopping dominate consumers’ list of top reasons to shop online, with around half of their main motivations directly related to these determinants.

The feature of free shipping is the main reason why online shopping has grown so much. More than half (51.1 percent) of consumers list it as one of the main reasons they shop online.

All this has been possible only because of the changed consumer behavior and the technology responsible for it. Yes, technology is very important and in the whole eCommerce space the most beneficial technology or framework that has boosted online sales has been the introduction of a headless eCommerce solution that has changed the backend of an eCommerce store and it has resulted in a customer-friendly front ends.

Here are some more reasons why people like buying stuff online:

1) Wide selection of products: When you visit a store you only get to see a limited number of products in that location but with online shopping, you have one single store where all kinds of products of different brands can be purchased. 63% of shoppers shop online because you can browse and select products as per your choice and latest trend.

2) No need to wait for billing: How many times we have wasted so much time in billing. Especially during an event or occasion, there are a plethora of customers in stores, and finding a queue that does not long seem a daunting task for many. This is something that you don't face in online shopping. You select your product and just pay for it and that's done. Parking of vehicles may become another issue during peak hours. After looking at the present scenario, it is best to avoid the crowd and shop online

3) Buying Rare Products Online: An online store offers a vast variety of products even from stores based outside your geographical location. Especially in the current times when everyone is too busy living their lives and there are so many occasions that require gifts. So, these online stores really help in those times when you are looking for buying a gift for someone you know.

4) Refund and Replacement: The biggest advantage of online shopping is the replacement and refund policies offered by these companies that make a customer feel safe in case he/she receives a wrong product. It saves customers time as the retailer won’t ask so many questions before returning the product. They also send a person to take the package from your doorsteps. Around 33% of shoppers find it convenient, which is one reason why do people shop online.

5) Frequent Sales and Discounts: The eCommerce stores are always loaded with discounts, sales, coupons and that is what makes them busy throughout the year. Sales like Big Billion Day, Prime Day have attracted many eyeballs towards them and it has worked tremendously well for them.

So, these are the reasons why people have shifted to online shopping, and technologies like Shopify, Magento, Headless CMS for eCommerce have been very fruitful for eCommerce business owners in the current times.

If you are planning to start your very own eCommerce store then this is the right time to do that. All the best!


Location: Mumbai, Maharashtra, India

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